Meet the evaluation team

CFE Research

CFE Research is leading the delivery of the evaluation and learning activities. CFE is a not-for-profit organisation that specialises in providing research and evaluation services to local and central government, public bodies and voluntary sector organisations. CFE has a track record in designing complex, multi-staged evaluations and large-scale research projects.

Rachel Moreton, Associate Director


Rachel has worked at CFE since 2012 and has been involved in the Fulfilling Lives evaluation since the start. Prior to this she spent time as a freelance researcher and as a senior research officer for the Department for Communities and Local Government. She has lots of experience in managing large and complex evaluations, many of which are related to tackling disadvantage. Rachel is a keen rambler and once walked home from work – 30-odd miles from the CFE office in Leicester to Derbyshire.

“As Fulfilling Lives is an eight year investment, it’s a great opportunity to work on something over the longer-term. So often programmes only just get going and start to show promise before the evaluation comes to an end. The scope and scale of Fulfilling Lives gives a rare chance to follow the impact over the longer-term and to explore what works in depth.”

Peter Howe, Senior Research Executive


Peter has been an ever present member of the Fulfilling Lives national evaluation team from the beginning of the programme. He has over 17 years’ experience undertaking a wide range of research and evaluation studies for private and public sector clients, and leads on liaising with the Fulfilling Lives partnerships on the collection, sharing and analysis of programme data. Peter commutes from his home in Nottingham to CFE’s office in Leicester where he regularly turns up to work attempting to conceal from his colleagues a breakfast cob in his pocket. Outside of work, when he has time and the weather is right, he will go for a run in the evening. His other passions are Wing Chun Kung Fu training and watching his beloved Nottingham Forest.

“Having talked to people who have benefited from Housing First initiatives, you realise it’s much more than ‘just’ providing shelter – it provides the basis for a sense of belonging, the ability to vote, personal space, safety and self-worth.”

Irshad Mulla, Senior Research Executive


Irshad joined the Fulfilling Lives national evaluation team in March 2017. He has spent the last 5 years working in the research industry, having previously worked for a leading market research and branding consultancy, where he managed complex research projects for some of the world’s biggest brands. When he is not in the office, Irshad likes to wind down by playing football (he’s a Manchester United fan), and can usually be seen limping around the office as a result of his latest injury.

“I’m always struck by the emotional journey that beneficiaries embark on in their efforts to see a better future for themselves. The story of one particular individual who had spent a significant amount of time on the streets has really stuck with me. He managed to get a home, but his reflections on the horrors he experienced whilst sleeping rough and how he managed to turn his life around highlights the importance of the work carried out by Fulfilling Lives partnerships, and how ongoing support for beneficiaries can lead to positive outcomes”.

Hayley Lamb, Managing Director (Acting)


Hayley is a highly skilled researcher with over 12 years’ experience of undertaking applied social research and evaluation on behalf of a wide range of public sector clients. She has a particular interest in evaluations of health and well-being initiatives with expertise in process, policy and economic evaluation as well as experimental and quasi-experimental evaluation design. Hayley recently dressed as Mrs Incredible for her daughter’s superhero-themed party.

“I’m passionate about evaluation and the opportunity to develop a better understanding of how to improve outcomes. Through the hard work of the Fulfilling Lives partnerships we now have a unique long-term database of information that we are using to provide new insights into what works in supporting people with multiple needs.”

Dr Jo Welford, Research Manager


Jo joined the Fulfilling Lives national evaluation team late in 2017. She has worked in research for ten years, holding several academic posts, and has lots of experience evaluating interventions for excluded and minority groups. Prior to joining the team, Jo spent two years cycling around the world and often turns up to the office wearing Lycra and carrying a bike helmet.

“What has struck me most is the level of need for this type of service. Fulfilling Lives partnerships are working with as many people as they can, but there’s always more. It’s particularly saddening that some beneficiaries have died since the start of the programme, so not only is there a high volume of demand for this type of intensive, flexible and long-term support but a high seriousness of need.”

Andrew Corley, Senior Research Executive


Before joining CFE Research, Andrew spent five years working for two Members of Parliament. He then went on to work as a researcher for several charities and research institutes, where he got to specialise in education and welfare-to-work. Andrew enjoys continuing this work at CFE, especially on the Fulfilling Lives project. Outside of work, Andrew is an FA qualified football youth coach. Andrew is also a lifelong Leicester City supporter. Ask him about the 2015/16 season and he goes into a happy daze. But as Claudio once said: dilly-ding-dilly-dong, time to wake-up.

“Fulfilling Lives is such an important project to work on. From the various people I have met and the different projects I have visited, it shows that with the right type of support anyone can turn their life around. One of my favourite moments on the project was attending the National Expert Citizens Group conference in 2017. Experts from each project talked about their experiences and about the innovative work they were doing to bring about systems change. The lesson I took for this was that we should not to be afraid to test new ways to improve services for people.”

Chris Milner, Research Executive

Chris joined the Fulfilling Lives national evaluation team in February 2019. Before joining CFE Chris had an eclectic background working in journalism, the fitness industry and political research. Chris’ expertise and research interests are in mental health and gender, especially concerning access to mental health care. A keen runner and climber, Chris can often be seen dragging colleagues to the nearest climbing wall and carb loading for his next race.

“Facing multiple disadvantages makes it much more difficult to access the care you need, and I’m delighted that the Fulfilling Lives programme has already done so much to recognise and tackle this. There is a great deal that can be done to enact systems change and what the partnerships have done so far is really eye-opening and progressive.”

University of Sheffield

The University of Sheffield is the overall contract holder for the evaluation and learning activities and their contribution is led from the Research Exchange for the Social Sciences (RESS). The RESS brings together academic experts from the university to provide research and support to organisations addressing social change.

Professor Steven McIntosh – Professor of Economics
Steve McIntosh

Steve’s research interests are Labour Economics and the Economics of Education. He has published widely in academic journals on topics such as the wage returns to qualifications, the impact of apprenticeships and other vocational training on labour market success, and the match between the demand for and the supply of skills. He has also undertaken a large amount of funded research for various public bodies, including the Department for Business Innovation and Skills, Department for Education, Department for the Environment, Food and Rural Affairs, Welsh Assembly Government, the Low Pay Commission, UK Commission for Employment and Skills, Learning and Skills Development Agency, the EU Commission and United Nations Educational, Scientific and Cultural Organisation (UNESCO). This funded research has mostly been on calculating returns to education qualifications, and policy evaluation.

Professor Jennifer Roberts – Professor of Economics

Jennifer Roberts Jenny has a BA in Social Science, an MSc in Economic Forecasting and a PhD in Economics. She is an applied economist specialising in micro-econometric analysis at the interface of health and labour economics. Jenny has published more than 50 articles in peer reviewed journals such as Journal of Health Economics, Journal of Risk and Insurance and the Journal of the Royal Statistical Society. She has carried out research and consultancy work for many public sector clients including HM Treasury, Department of Health, Department for Communities and Local Government, the NHS Executive and National Institute for Health and Care Excellence (NICE), as well for a number of private sector companies such as GlaxoSmithKline, Pfizer and IMS Health.

Professor Tim Vorley – Professor of Entrepreneurship

Tim is responsible for the overall management and delivery of the Fulfilling Lives evaluation and learning activities. As a professor of entrepreneurship his research interests are in public policy, and has particular interests in (social) innovation and system change. He has extensive experience working with government departments, publicly funded bodies and voluntary organisations nationally and locally. He has also undertaken two visiting researcher roles in the Department for Business Innovation and Skills and more recently in the Department for Business Energy and Industrial Strategy. Tim was formerly the Deputy Director of the Research Exchange (now SSPIKE) at the University of Sheffield, through which he has led a number of interdisciplinary research and evaluation teams.

Beth Collinson – Learning and Impact Associate 

Prior to joining the Fulfilling Lives team, Beth studied at Sheffield Hallam University and is close to completing her PhD, funded by Alcohol Change UK. Beth’s research interests relate to gendered experiences of recovery from problematic substance use and how community engagement helps to aid the recovery and desistance process. Beth’s role is to ensure the learning from the programme is communicated widely and influences change. Beth is a keen netball player and can be found on court in Sheffield in her free time.

“There are so many complex systems and policies that currently exist that unfortunately the most vulnerable in society can often fall through the gaps. Those most in need of help, often go without – and we question what we can all do to make a difference. That’s where the work of Fulfilling Lives becomes so significant. There’s never been such a pressing moment to influence systems change”.


CPEA is a network of highly qualified and experienced specialists in the field of health and social care.

Vic Citarella – Company Director

Vic Citarella Vic Citarella is a registered social worker with a substantive background in residential and day care work. He is a former Director of Social Services and worked in the personal social services for 25 years in London, Cardiff, Bristol, Liverpool and Sussex. Vic remains an active member of both the Associations of Directors of Adult Social Services and of Children’s Services – assisting the respective workforce networks.

As a Director of CPEA Ltd – a twelve year old company with an extensive Associate network – he specialises in Professional Practice Development, Service Improvement and Evaluation Projects plus Commissioning Support in the Social Care, Children’s Services and Health fields. Current projects include adult safeguarding, market position statements and drafting of the leadership strategy for adult social care. He has built expertise in mentoring which stems from a practical interest in developing new ways of providing leadership, management and supervision. He mentors a number of professionals undertaking for example serious case reviews, investigations, file audits and project work, including for the College of Social Work and on the Skills Academy Black and Ethnic Minority managers programme.